Discovering Your Company’s Brand

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brabndEach year, Americans are exposed to thousands of ads a day, in 24 hours of television programming there are a devoted 15 minutes of commercials. That is a lot of marketing, companies invest in millions upon millions of dollars a year on marketing.

So how can you make yourself stand out from the sea of companies out there all competing for the same thing. This is where your brand comes in, the branding of your company is a story about who you are and what you represent. The deciding factor of a customer choosing you over your competitor.

What is branding? read more

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