Amazon’s Prime Day To Overtake Black Friday?

The company has increased the appetite of shoppers around the world by announcing that on July 15 there will be “a global shopping event, with more deals than Black Friday” — the biggest shopping day of the year that happens after Thanksgiving. Much like Black Friday, deals will start at midnight, and new discounts will be offered as often as every 10 minutes, Amazon said in a statement. The event will be open to Prime members in the U.S., the U.K., Spain, Japan, Italy, Germany, France, Canada, and Austria.

If you’re not a Prime member? Clearly, this is the time Amazon wants to charm you in, and a 30-day free trial of Prime has been offered: “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world,” said Greg Greeley, vice president of Amazon Prime.

Getting shoppers to become Prime members is a push that has yielded benefits for the company. A recent ComScore report revealed that “Prime members make twice as many purchases as nonmembers, and they spend 40% more per transaction.” The company expanded its one-hour delivery service Prime Now to parts of London, recognizing the company’s first expansion of its quick service outside of the U.S.