Are You Winning The Battle For Customer Attention?

It’s time to set your focus on helping customers solve problems instead of pushing products down their throat. Marketing is more than just advertising and it’s different from selling. Marketing helps brands communicate with customers by delivering relative content.

marketing and selling are different things. While advertising is a form of marketing, it cannot be the only thing, or the biggest thing marketers do. And in our new era of digital analytics, it’s time that marketers understood the task before them.

Evolution of the web, then came along social media allowing all of us to connect with other people with similar interests. That was followed by smartphones, which emerged with enough power to deliver all the content of the Internet in an instant.

With all of this information at our fingertips, we started to ignore the ads and eventually become a blind spot. Even television ads are skipped by most consumers able to do so. Banner ads have become so ineffective that publishers are forced to interrupt their content with welcome ads and video auto-play.

The mobile web provides the infrastructure for us all to share what is news, what’s interesting, what meets our needs by offering an ever-increasing onslaught of content available 24 hours a day 7 days a week.

It’s time to focus on helping customers instead of pushing products in their face.