Mobile Marketing Tips

Whether your business is with eCommerce or own a brick-and-mortar store, mobile marketing should be utilized due to the high volume of smartphone users. If not, your competition is going to have a rather significant upper hand.

Take into consideration the growth that marketers have begun to spend on mobile, budgets have been increased each year to focus on mobile marketing.

To make sure that you’re not going to lose out on leads and conversions because your mobile campaign wasn’t optimized, here are several tips that will give you insight into your mobile marketing strategy.

* Get Responsive – According to comScore, 4 out of 5 consumers use their smartphone to shop. This means that if you don’t have a mobile friendly site, you’ll be missing out on customers. And, there’s data to back that claim up as well. It’s been found that 85% of smartphone users believe that a mobile website should be as good, if not better, than the desktop site.

* Call To Action – When it comes to mobile marketing, you want to make sure that the button is large enough for a person’s thumb to easily tap it. Furthermore, you want your main Call-to-Action to be quickly spotted by users. HubSpot put together a handy list of 20 Critical Do’s and Don’ts for Clickable Calls-to-Action that you should look into and see which route better suits your business.

* Easy To Read Emails – It is of vital importance if you want to reach out to potential customers and increase your email leads, then you need to make the experience better for your audience. For example, you can reduce the size of file images, resize images by proportion and make use of those clickable CTA buttons that were mentioned earlier.

Always be aware that it is not just about being mobile, although I stress the importance of becoming responsive and mobile friendly, that doesn’t mean people are not switching across other platforms from desktops/laptops and smartphones/tablets. you could have a 360 degree marketing campaign.