Record Breaking Views In 24 Hours

What makes a video go viral on the web and generating a colossal number of views in such a short time span?

Having a piece of content go viral is like winning the internet’s version of the lottery. It’s incredibly difficult to achieve and often hard to replicate. For every successful video gone viral, there may be dozens, if not hundreds of failures.

There are many factors at play that would make a video so appealing that viewers feel like they need to watch it or they’re missing out on something spectacular. It could be your status in society, certain day the video is posted, trending keywords during that time frame.

Park Jae-sang, better known by his stage name “Psy” is a South Korean singer, songwriter, record producer and rapper has conquered the seemingly impossible. The release of “Gentleman” has already broken the record for the most views in a single day after it notched up 20 million hits in its first 24 hours. The previous record was 8 million set by Justin Bieber’s Boyfriend video in 2012.

It has become the fastest video to hit the 100 million views mark beating the previous record set by Susan Boyle singing I Dreamed A Dream.