The Increasing Importance Of Local SEO

The importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering the future possibilities of what this could bring to their marketing campaign. This approach to the of local SEO could drive their business to new heights

Growth of mobile and wearable devices.

Year after year, the percentage of online searches performed on mobile devices has grown convincingly, and as you could imagine, the majority of mobile searches are performed “on the go”. With the invention of wearable devices, such as the Apple Watch, users will start using on-the-go searches even more frequently, with needs that are immediate.

As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations, rather than just on a regional or neighborhood-specific basis. In effect, wearable devices will drive a much more geographically relevant network of information and eliminate even more barriers between the digital and physical worlds.

Constant increase in competition.

Every year, millions of new websites are created and thousands of new businesses stabilize as formidable competitors. In response, potential search visibility is actively dropping in many areas, with features such as the Knowledge Graph taking over search engine results pages and long-standing blue chip brands dominating the national search landscape.

Competition is increasing, so business owners will be forced to search for smaller target niches in order to achieve relevant visibility. One of the most efficient ways to do this is to optimize locally, so local SEO will continue to grow in importance as competition inevitably increases.